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Gabby’s Whisker Wednesday logo origin story

Every brand has a logo origin story.

Ours involves a cat who firmly believes she is management.

Gabby has always had a strong opinion about positioning, posture, and presentation.

If there is a camera, she assumes it is there for her.

The upright pose?

Completely self-assigned.

No coaching required.

Gabby has very clear expectations for brand standards:
lighting must be flattering
posture must be confident
paws must be symmetrical
human must be available for snacks afterward

Quality control is strict around here.

Predictably Still Counts.

Because consistency builds trust… and apparently also builds cat confidence.

Whisker Wednesday exists to remind us that small, repeatable things create identity over time.

Walking regularly.
Practicing regularly.
Showing up regularly.
Even posing regularly.
Tiny habits stack up.

Predictably Still Counts.🐾